CHERMAYEFF & GEISMAR & HAVIV. Identify: Chermayeff & Geismar & Haviv.

Brooklyn: Standards Manual, 2018. 

Hardcover. First edition, first printing. Square folio; 312 pages; with 130 color plates and 5 vellum pages; text and images clean and bright; binding slightly loose; in textured canvas boards with a design constructed out of the firm’s 30 most famous logos; with white stamped lettering on spine; front canvas board coming unglued from spine; mild shelf wear; bumped upper right corner. No dust jacket, as issued. Seminal New York design firm Chermayeff & Geismar & Haviv, founded by Tom Geismar and Ivan Chermayeff, has designed countless brand logos that have become indelible parts of American visual culture: the Chase Bank octagon, the NBC peacock, the PBS faces, the red Mobil O, the Smithsonian sun and many more. Identity: Chermayeff & Geismar & Haviv presents 60 years of the firm's work in a gorgeous, oversized volume, featuring interviews with the firm's partners alongside contributions from Alexandra Lange, Milton Glaser, John Maeda and Roman Mars.